
Innovation at Our Core
We are driven to solve real-world problems through smart technology and expert craftsmanship. Guided by our founder, Paul Zweifel, we continue to innovate and adapt to the changing needs of today’s business landscape, always keeping our clients at the center of what we do. Keep reading to discover the full story behind Direct and who we are as a company.
About UsBuilt on Solutions, Fueled by People
From a Basement Dream to a Thriving Business
In March 2012, Paul Zweifel started with a simple idea: help people by solving problems. With an entrepreneurial spirit and a passion for finding solutions, he launched the business from his basement. Before long, it outgrew the space and moved to an office in Dell Rapids.
From day one, the focus was clear—do great work, build trust, and treat every customer like family.
Growing with Purpose
The first service offered was control system migrations, helping businesses modernize and streamline their operations. The small but mighty team—including Patrick Bunkers and Carson Merkwan—worked hard to build a reputation for getting the job done right. After just a few successful projects, word spread, and the company became a trusted name in automation.
As customer needs grew, so did the company. What started as automation has expanded into Managed IT, Software Development, Hardware Sales, Security Systems, and Engineering & Fabrication. Through it all, the mindset has stayed the same—be the team people can count on.
More Than a Business, It’s a Family
For Paul, this company is personal. It’s about more than just work—it’s about people. Whether it’s helping customers through critical outages (even if it means sleeping in his truck!) or watching team members families grow, this business is built on relationships.
Looking Ahead
The goal is simple: keep solving problems, keep growing great people, and keep building a company that makes a difference.
Honest. Hardworking. Solution-driven. That’s who we are.



Partner with Direct Companies
From automation to IT, security, and fabrication—our expert brands work together to power your success. Let’s build something great.